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news January 20, 2022

FTC warnings about COVID-19 claims now also include social media platforms and ecommerce sites

The warnings FTC sent yesterday over COVID-19 treatment claims have included the social media platforms the advertisers used and on which they sold their products. It marks a change in policy that will be dissected as part of the agenda of the upcoming Sports & Active Nutrition Summit in San Diego…   Read the full […]

news December 23, 2021

Medical Devices: FDA’s Plan for Emergency Use Authorizations

What’s going to happen when those EUA’s are terminated? FDA now has a plan and you should know about it.

news December 16, 2021

Happy Holiday Minute

Season’s Greetings from ATW!

news November 11, 2021

2021 SSW IPA ATW Comedy Show

Live from the Probiotic Resource Center in Las Vegas, the Center of the Probiotic Comedy Universe, here’s the Ivan Comedy Variety Show! https://youtu.be/-V3Dq7PSMNk 

news November 3, 2021

TBT to ExpoEast

This is the Best AIAM Ever – and we don’t have to prove it! #puffery https://youtu.be/Jr6I7r89iMc 

news October 26, 2021

Woman claims strawberry Pop-Tarts don’t have enough strawberries, sues for $5 million

In the case of blueberry Pop-Tarts, Kellogg notes on the package that the product is “naturally and artificially flavored.” Oct. 26, 2021, 5:05 PM -05 By Ben Popken Kellogg is being hit with a multimillion-dollar lawsuit alleging its “Whole Grain Frosted Strawberry” Pop-Tarts are deceiving consumers, failing to warn them that strawberries are not its only […]

news October 18, 2021

FDA commish probable nominee signals status quo for CBD

President Joe Biden is reportedly likely to nominate Robert M. Califf, M.D., to lead FDA. He would return to the role he held under the Obama administration. Todd Runestad | Oct 18, 2021 Although there has been a sea change in hemp CBD rules since Barack Obama left the White House, the Biden administration’s likely pick […]

news October 18, 2021

More FTC scrutiny of endorsements puts sports category into crosshairs, experts say

Last week the US Federal Trade Commission sent notices to more than 700 companies about how market products in this way without violating federal guidelines. A key issue is whether the relationship of the endorser to the company whose products he or she is endorsing is made clear in the marketing materials.   Read the […]

What's Now

FTC Issues Proposed Rule and Announces Possible Additional Rulemaking to Deter Deceptive Claims by Multi-Level Marketers

On January 13, 2025, the FTC issued a Notice of Proposed Rulemaking (NPRM) for a new Earnings Claim Rule Regarding Multi-Level Marketing (MLM).   In the NPRM, the FTC asserts that “[t]he vast majority of MLM MORE >

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